Americans are planning their 2026 summer trips around hobbies, not destinations. Here's where they're going and what they're doing
The vacation used to start with a place: you picked a city, a coast, a country and then figured out what to do once you got there. That logic has changed, with a growing number of American travelers now starting with the activity, the golf swing, the surf break or the boat launch. The destination has become a detail, and the hobby is the whole point.
Airbnb's summer 2026 data shows travelers increasingly book around activities instead of destinations.